kickstart diy mini-course

Get clear & confident on every aspect of your business

i understand you

It's common to feel overwhelmed with marketing, branding, and your vision

…Especially when you provide a service and are a heart-centered provider/“helper.”

Because most information about marketing, branding and more is geared toward products & ecommerce versus services.

But as a private practice provider or service-driven entrepreneur, YOU are the brand.

That’s why getting clear on everything from who you are, to how you see your business, and what drives you to do your work is incredibly important in creating consistency, authority and is the key to setting you apart.

How to build your brand of your private practice

No more throwing spaghetti at the wall!

Diving deep and gaining clarity on your work, vision, and messaging brings enhanced clarity, ease, and an overall more satisfying life & work experience.

Plus, you get to impact more people who need you and your work!
kickstart brand identity course by cassie gaub


Mini Course
Taken at your own pace, Kickstart covers ALL the basics of defining, creating and aligning YOUR vision of your private practice or service-based business.

Whether you have an established business/ practice, are just starting out or are still in the beginning/planning stages, this course is for YOU.

How do you run a vision strategy session

You get clear on...

Kickstart is for you if you're...

white checkmark

A provider seeking deeper clarity and connection with your business/practice

white checkmark

Ready to Kickstart or re-energize your business, practice, or brand

white checkmark

Wanting to build and/or further define your authentic brand identity and brand voice

white checkmark

Committed to attracting your ideal clients

white checkmark

Prefer to go at your own pace

course overview

What You Learn
Module 1

Key Concepts

Learn the difference between branding and marketing and why they are both important. Plus… learn the 5 “C’s” to always remember!

Module 2

Time to Define

Discover and define your brand’s unique voice, tone, mission, vision, values and more so that you create consistency in all the ways you show up.

Module 3

Creating Change

Take a deep dive into the change you create for your clients by getting clear on the pain points you work with so that you authentically attract and share your message with your ideal clients. 

Module 4


Get clear on the value you bring to the work you do! Gain clarity on all aspects of your brand so every aspect of your business -from marketing and sales to consult calls- becomes easier

Module 5

The Stories You Tell

Discover and Craft your Intro & Creating Customers stories (as well as your quick pitch) so that you are always confident, comfortable and effective when sharing your message.

Module 6

Clarity on Visuals

Get a new take on your brand’s visuals, the importance of you being the brand and showing up as you!

Module 7


Gain confidence and clarity by addressing your mindset as well as your personal and brand whys. Give yourself full permission to show up, be seen and share the work you do!

Module 8

Wrap Up + Action Plan

Craft your own personal action plan to take what you’ve learned to apply it to your business/brand moving forward.

kickstart brand identity course by cassie gaub

Everything You Get in Kickstart

white checkmark

Kickstart Brand Identity & More Mini Course Guided Workbook (Value $79)

white checkmark

Coaching Videos For Each Module (Value $187)

white checkmark

1 Year Mini-Mastermind Group Access (Value $99)

TOTAL VALUE: $365.00

“This course changed my life & business”

“The deep dive around money made me realize that I was setting myself up for failure in life and my business! Since taking the course with Cassie, I have raised my rates, grown my business, and have stepped beyond my previous lack / fear based thinking and self made limitations.”

– Claire S.

Start Immediately

Discover your true brand identity so you authentically and  more easily attract your ideal clients!

One Payment


One Payment of

My Coaching Promise

I wholeheartedly believe in the transformative potential and power coaching offers. If in three months of purchasing the Kickstart Course you don’t increase your clarity & confidence, or the course does not meet your expectations, you get your full investment returned.

“[Now, I] more clearly share about the work I do.”

“This course had me thinking about my work in a way I’d never considered before and has helped me more clearly share about the work I do with both colleagues and potential clients.”

– Tami W.


After you register for the mini-course you will have access to all of the course materials and lessons. A link will be emailed to you (within 24 hours) with all the details.

Of course! Questions are welcome! You can always email cassie(at) and/or bring your questions to the live monthly mini-mastermind calls as well. You have access to a full year of mini-mastermind calls as a bonus for the course.

No worries – I got you! If you are having any issues accessing the course, etc. just email me – cassie(at)

You have lifetime access to the course!

Nope. This course is for those who already have a business/practice AND for those who are still in the development or dream phase.

Why this course is your game-changer...

white checkmark

Clarity is Power

In the world of private practice and service-based entrepreneurship, clarity is your secret weapon. This course guides you through defining your vision, understanding your message, and uncovering the driving force behind your work..and getting to a place of being able to confidently and comfortably share it with the world (including your ideal clients).

white checkmark

Brand Yourself with Confidence

YOU are the brand. It's not just about creating a brand; it's about building an authentic and resonant identity (and bonus, this works even if you are more of an introvert)

white checkmark

Attract Your Ideal Clients

From establishing a compelling brand narrative to crafting magnetic marketing messages, this course is your toolkit for creating connections that matter. You’ll attract more of your ideal clients AND by having clear and concise messaging, you take the guesswork out of things for you clients too…they’ll know you are the right provider for them!

Marketing and branding course

Why I Built This Course for You

I know that when YOU are the brand, the business and everything in between, the idea of marketing, branding and pitching can often feel overwhelming. I’m here to tell you it doesn’t have to be.

With over 15 years experience working in corporate mental healthcare business development, I have learned a thing or two about marketing, branding and sales…and how they are different for service-based providers and “helping” professionals.

I have helped numerous clients feel more confident, comfortable and clear on their messaging, their niche, and putting themselves “out there” in a way that is client-centered and authentic.

When you are clear on your vision, your messaging, and your purpose – the rest falls into place.

Ready to take your vision & business to the next level?